Y’all, the Roanoke Writers’ Conference was so great. This was their fourth year, and I can only imagine the total global domination they’re heading for. Get in there next year so you can be all hipster and say, “Yeah, I was going there way back in 2019 before it blew up and sold out.”
I met some fantastic people, reconnected with others, and got asked some very clever questions by folks looking to up their marketing game. As promised, here’s a link to the deck and my notes for their reading pleasure. But first, a couple of the resources I mentioned. Continue reading
Check your copy before you wreck your copy.
If you’ve followed my #HireACopywriter tagging on Twitter, you know I have Strong Feelings™ about getting content right. The various steps involved — research, concepting, writing, editing — are all important. But your content can be bangin’ and still bite it hard if it is riddled with typos.
Enter the magic of proofreading!
Look, I love me some Google. I use Gmail. I think G+ is superior to Facebook. Google Maps has saved my bacon more times than I can count given that the roads in DFW seem to exist in a state best described as “a non-Euclidian construction nightmare that would terrify Clive Barker.”
But Google? Darlin’? Sweetie-cakes? You suck at transparency. Continue reading
As anyone who’s ever seen me try to decorate a cake will tell you, I am not a graphic designer. At all. And if you’re wearing a lot of hats in your small- or medium-sized biz, I’m guessing you’re not a designer either (unless you run a design firm, in which case you don’t need this post). But not being a graphic guru is bad news for both of us, buddy, and I’ll tell you why.
Gmail grid view.
Now, I’m not saying that those three words should cause you a bowelquake of panic. But I am saying you should check it out. Continue reading
Oh, you fabulous little crumpet. Yes, yes, a thousand times yes! A blog is wholly yours, a place where your branding can be polished as shiny as a new dime.
Blogging is a brilliant way to improve your SEO. Blogging is a brilliant way to establish your expertise. Blogging is an extra-crunchy brilliant way of connecting with your customers. Don’t believe me? Check out this infographic from the fine folks over at Social Media Today. Starting with this statistic:
61% of US consumers have made a purchase based on a blog post. Continue reading