So, do you know your niche?

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Y’know what I dig? Museums. You know what else I dig? Nerdery. What, that’s a word. Look, English is a living language. Let’s move on.

I recently checked out the National Videogame Museum in Frisco, TX, and it was more fun than unlimited waffles. Aside from the lack of shooting game Area 51 in the arcade, it was practically flawless.

But the icing on the cake was a piece of print collateral so nerdily and perfectly suited to this museum’s audience I can overlook the rough copy. Behold!

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So, Steph, what are you digging now? #2

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If you’ll forgive me, I’m going to diverge from strictly marketing-related mojo and share just a little bit of the independent artistic greatness around DFW. Why? Well, I have a theory.

Seems to me that if you want to write well, you have to feel your soul as well as your brain. Data is crucial to successful marketing! You’ll never hear me say otherwise. But that’s a necessary condition, not a sufficient condition. There’s more to marketing than data. There’s inspiration. There’s lateral thinking. There’s making connections between unrelated ideas in order to create something new.

So, want to wake up those synapses? Get you some art in you.

What I'm Digging Now: Marketing Miscellanea & Assorted Whatnot

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So, you should write video scripts.

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Companies and marketers are spending more on online video. Which makes sense. Motion attracts attention. Part of our lizard hindbrain perks up and says, “Hey. That thing. It’s moving. Can it eat me? Oh! Can I eat it?” Instincts like that make for receptivity, if only at first.

The key is “at first.” Even with that advantage, you have to keep viewers engaged. And let’s be honest, y’all — a lot of videos suck.

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So, who even does this?

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I keep an eye on clever things people do to market their products or businesses. And because not everyone is clever, or indeed smart enough to dress themselves without diagrams or YouTube tutorials, I sometimes see the unclever things people do to market their products or businesses.

Here’s a winner, y’all.

Call it “You Did What? A Saga Wherein Food and Customer Service Collide and Nobody Wins (But Someone Could Have Caught a Case), or Please Never Do This Ever in This or Any Other Universe.”
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So, it’s been entirely too long.

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You know the old saying. The cobbler’s children are always barefoot. No, I don’t make shoes — but I do make content. Lots and lots of content. I’m deeply fortunate that I get to make a living as a writer, but that does mean that sometimes my own projects take a back seat. Like this blog.

But y’all, I saw this, and I was slapped upside the head with the huge, shiny halibut of inspiration.
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So, Steph, what are you digging now?

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I try to keep it light around here, y’all. Positive, upbeat, etc. But I also cover a lot of folks doing stuff that’s…what’s the phrase I’m looking for? Oh. Right. Dumb as a box of back hair.

In the spirit of switching it up and being more jubilant than judge-y, here’s what I’m into lately.

What I'm Digging Now: Marketing Miscellanea & Assorted Whatnot

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So, does character count?

Storytelling for Success LogoYes. Next question.

Oh, wait…do you mean, do characters count? Count your characters? Y’all, that is seriously muy importante in your email subject lines. And I have the best of all possible examples to prove it.

Names have been omitted to protect the guilty-as-hell. Continue reading