Check your copy before you wreck your copy.
If you’ve followed my #HireACopywriter tagging on Twitter, you know I have Strong Feelings™ about getting content right. The various steps involved — research, concepting, writing, editing — are all important. But your content can be bangin’ and still bite it hard if it is riddled with typos.
Enter the magic of proofreading!
Companies and marketers are spending more on online video. Which makes sense. Motion attracts attention. Part of our lizard hindbrain perks up and says, “Hey. That thing. It’s moving. Can it eat me? Oh! Can I eat it?” Instincts like that make for receptivity, if only at first.
The key is “at first.” Even with that advantage, you have to keep viewers engaged. And let’s be honest, y’all — a lot of videos suck.
I try to keep it light around here, y’all. Positive, upbeat, etc. But I also cover a lot of folks doing stuff that’s…what’s the phrase I’m looking for? Oh. Right. Dumb as a box of back hair.
In the spirit of switching it up and being more jubilant than judge-y, here’s what I’m into lately.