Tag Archives: copywriting

So, you should write video scripts.

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Companies and marketers are spending more on online video. Which makes sense. Motion attracts attention. Part of our lizard hindbrain perks up and says, “Hey. That thing. It’s moving. Can it eat me? Oh! Can I eat it?” Instincts like that make for receptivity, if only at first.

The key is “at first.” Even with that advantage, you have to keep viewers engaged. And let’s be honest, y’all — a lot of videos suck.

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So, Steph, what are you digging now?

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I try to keep it light around here, y’all. Positive, upbeat, etc. But I also cover a lot of folks doing stuff that’s…what’s the phrase I’m looking for? Oh. Right. Dumb as a box of back hair.

In the spirit of switching it up and being more jubilant than judge-y, here’s what I’m into lately.

What I'm Digging Now: Marketing Miscellanea & Assorted Whatnot

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