So, what are your competitors doing right?

 

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I know, pumpkin. I know. You don’t want to think about those big meanies. Or hey, maybe you work in one of those cool market segments where friendly competition is the norm, and you don’t need to dwell on those folks. But on the off chance you have competitors, and you want to make sure you’re meeting or exceeding their efforts, how do you do that voodoo you need to do so well?

I think it is time, padawan. I think you are ready. This is an elegant weapon for a more civilized age. This…is close reading.   Continue reading