I got an email from one of you lovelies asking for a little detour. He wanted me to circle back around to an earlier concept and flesh it out. So let’s get crackin’.

Storytelling is fundamental to how the human brain understands the world — especially fundamental to how we remember information. And why would you spend money and time on marketing material, traditional or social, that’s hard to remember? There’s a reason we teach kids the alphabet with a little song that has a narrative. This happens then this happens then that. Monty Python got in on the action with their Oliver Cromwell song, which rumor has it John Cleese wrote to help one of his kiddos study for history class.

But it doesn’t take musical genius (or silly walks) to make something stick. Continue reading →