Content marketing. You’ve seen the phrase around. I know you have. Unless you’re a hermit living in one of those astonishing caves in Cappadocia. In which case, welcome to the internet and thanks for stopping by my blog! Here is a link to the most important stuff online.
For the rest of us, especially those of us involved in any sort of writing or marketing or general internettery, the term is well nigh ubiquitous. But I’ve noticed a lot of folks aren’t exactly sure what it means. So let’s clear that up, mm? Continue reading