I’m so glad you asked! You’re my favorite. Don’t tell the others. It’ll be our little secret.

The short answer is that storytelling is narrative and narrative is driven by conflict. The long answer? Let’s dig into the guts of that.

Traditionally, conflict comes in the form of the big four: Man vs. Man, Man vs. Society, Man vs. Nature, and Man vs. Self. (But since this is 2014, I’m just going to go ahead and use the term Protagonist, or even Protag, because c’mon. There’s also some other X vs. Y ideas, and we’ll delve into those too.) What do each of these categories mean, especially in terms of marketing? We’ll take ’em one by one. Starting, in this post, with…  Continue reading →