Look, I love Coke. I used to cram my dorm room mini-fridge with the 12-packs, and hoarded those precious, precious buy-one-get-one-free coupons like Smaug hoarded gold. I mean, me ‘n Coca-Cola go way, way back.
But I haven’t been drinking as much of it lately. Because…calories. And high-fructose corn syrup. And beer. Look, you live in the same town as Cobra Brewing and try not to enjoy that deliciousness, ok?
Turns out, I’m not alone in cutting back on the soda. In the U.S., consumption is down for the tenth straight year, with more folks drinking water, even sugary water-type beverages, than diet pop.
But hey! No worries! Sure, we’ve all been told both diet and exercise contribute to health and well-being, but there are some researchers out there saying that what you eat and drink really isn’t that big a deal! Continue reading
Posted in Cautionary Tales, marketing
Tagged advertising, branding, Cobra Brewing, Coca-Cola, content marketing, creepy, Editrix_Steph, marketing, oh dear, Stephanie Studer, the truth is out there
Well, cats and kittens, I’ve had video on the brain for a while. It started with the tiny camera of tininess. The Japanese-only instructions are slowing me down, can’t lie, but I have figured out how to shoot stills. (They’re gorgeous, but they don’t move.)
DFWSEM’s speaker for May 13 is a factor, too. You haven’t heard? Casey Henry. Wistia wiz. Video marketing guy. He’ll be presenting on how to use video to up your marketing mojo.
And of course there were the roughly 197268345716234 articles about 2015 being the Year of Video in Marketing. Hey, they weren’t wrong. We got Periscope and Meerkat just this year, after all, making web streaming practical just about anywhere with WiFi. And we even got free apps to shoot and quick-edit right from your phone. Continue reading
Posted in marketing
Tagged branding, content marketing, DFWSEM, Editrix_Steph, I find Jason Schwartzman almost unbearably attractive, marketing, Meerkat, Periscope, Prada, Stephanie Studer, storytelling, video, video marketing, Wes Anderson
There’s always time for lateral thinking.
In previous Thought Experiments, I’ve asked you about everything from coffee to evil. But as a card-carrying nerd (No, really — I have a S.H.I.E.L.D Agent ID I got from the Marvel Experience, and if that isn’t a nerd card I don’t know what is), I think it’s time we got down to the good stuff.
Oh, comics. How I love you. From the goofiness of the Golden Age to the grittier-than-thou late 80s and 90s, that four-color art form warms my heart. Cliche monthly titles or sprawling graphic novels that challenge the form. Sophisticated storytelling like Neil Gaiman’s epic Sandman. Insightful coming-of-age work like Ted Naifeh’s Courtney Crumrin. Inspiring brilliance like Kelly Sue DeConnick’s Captain Marvel. And I can’t forget artists and inkers…
I’m going to stop before I start babbling.
Comics are having a serious pop culture moment, and they owe a lot of that success to the idea of the superhero. There are all sorts of other stories, of course, but when we think of comic books, we think of fluttering capes and quips made under pressure and feats of superhuman coolness.
So here’s the experiment: If your brand was a superhero, who would s/he be? What sort of costume, powers, and backstory would set him or her apart from the others? Maybe your brand is a driven anti-hero detective. Or a conflicted beacon of righteousness. Or a compassionate, regal visitor to the world of men.
Why would I ask this?
Because you, buddy, ought to be thinking about what makes your brand unique.
Go ahead. Give it a think. See what you get.
Posted in Uncategorized
Tagged branding, comic books, communication, Editrix_Steph, Golden Age comics, Kelly Sue DeConnick, Lateral Thinking, marketing, narrative, Neil Gaiman, Stephanie Studer, storytelling, superheroes, Ted Naifeh, thought experiment
In my last couple of pieces, I’ve pointed out some examples of what not to do. Like, ever. Under any circumstances. There was a key and creepy difference between these two examples, though.
Both started out as honest, if incredibly short-sighted, mistakes. But one screw up was followed by a sincere apology. The other? Not so much.
It might be instructive to talk about how to say you’re sorry. Like all forms of communication, that’s storytelling. And because it deals with emotions and disappointment, it’s important that it be respectful storytelling. Continue reading
Confession time, my little chinchillas. I’m a nerd. No. I mean, I’m a nerd. A D&D playing, glasses wearing, bad-horror-movie-quoting nerd. Need proof? Here’s one of my four embarrassingly overburdened comic book shelves.
Which means, of course, I love Superman in any and all forms. Even the old TV show the Adventures of Superman, starring George Reeves. But something has always bothered me about the show.
It’s the criminals. They’re stupid. Continue reading
Posted in Uncategorized
Tagged ads, bad choices, branding, creepy, diversity, dumb, Forbes, George Reeves is cooler than you, Harvard Business School, marketing, McKinsey, multiculturalism, Seasalt and Co., storytelling, Superman
If you’ve been keeping an eye on all things marketing, you’ve probably seen mention of a crematorium owner in St. Louis who made a…uh…let’s go with confusing choice in their recent ad campaign.
They went full meme. But that wasn’t the problem. Continue reading