If you’ll forgive me, I’m going to diverge from strictly marketing-related mojo and share just a little bit of the independent artistic greatness around DFW. Why? Well, I have a theory.

Seems to me that if you want to write well, you have to feel your soul as well as your brain. Data is crucial to successful marketing! You’ll never hear me say otherwise. But that’s a necessary condition, not a sufficient condition. There’s more to marketing than data. There’s inspiration. There’s lateral thinking. There’s making connections between unrelated ideas in order to create something new.

So, want to wake up those synapses? Get you some art in you.

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