Facebook. Sweetie. Boychik. Come here. We have to have another chat. About the creepy.
You’re doing it again.
I know that you want to be all things to all people, and that now you have stockholders to earn for. And hey, new features build buzz and keep folks in the app, rather than zipping over to Yelp to find restaurants and reviews.
But you could maybe be not so stalker-y? Continue reading
Oh, you fabulous little crumpet. Yes, yes, a thousand times yes! A blog is wholly yours, a place where your branding can be polished as shiny as a new dime.
Blogging is a brilliant way to improve your SEO. Blogging is a brilliant way to establish your expertise. Blogging is an extra-crunchy brilliant way of connecting with your customers. Don’t believe me? Check out this infographic from the fine folks over at Social Media Today. Starting with this statistic:
61% of US consumers have made a purchase based on a blog post. Continue reading
I got an email from one of you lovelies asking for a little detour. He wanted me to circle back around to an earlier concept and flesh it out. So let’s get crackin’.
Storytelling is fundamental to how the human brain understands the world — especially fundamental to how we remember information. And why would you spend money and time on marketing material, traditional or social, that’s hard to remember? There’s a reason we teach kids the alphabet with a little song that has a narrative. This happens then this happens then that. Monty Python got in on the action with their Oliver Cromwell song, which rumor has it John Cleese wrote to help one of his kiddos study for history class.
But it doesn’t take musical genius (or silly walks) to make something stick. Continue reading
Storytelling for Success 