Companies and marketers are spending more on online video. Which makes sense. Motion attracts attention. Part of our lizard hindbrain perks up and says, “Hey. That thing. It’s moving. Can it eat me? Oh! Can I eat it?” Instincts like that make for receptivity, if only at first.
The key is “at first.” Even with that advantage, you have to keep viewers engaged. And let’s be honest, y’all — a lot of videos suck.
Well, cats and kittens, I’ve had video on the brain for a while. It started with the tiny camera of tininess. The Japanese-only instructions are slowing me down, can’t lie, but I have figured out how to shoot stills. (They’re gorgeous, but they don’t move.)
DFWSEM’s speaker for May 13 is a factor, too. You haven’t heard? Casey Henry. Wistia wiz. Video marketing guy. He’ll be presenting on how to use video to up your marketing mojo.
And of course there were the roughly 197268345716234 articles about 2015 being the Year of Video in Marketing. Hey, they weren’t wrong. We got Periscope and Meerkat just this year, after all, making web streaming practical just about anywhere with WiFi. And we even got free apps to shoot and quick-edit right from your phone. Continue reading
Now, I don’t want to brag? But I bargain hunt, y’all. Double coupons, discount codes, extensive online searches — I can squeeze a dime so hard Eleanor Roosevelt returns from the dead to smack me for roughing up her husband.
So when I decided to investigate shooting some lo-fi guerilla video for marketing and branding tastiness, I was not going to splash out for a shiny camera that did much more than I needed for much more than I wanted. Especially since I’d have to do tons in post to get the effect I was after.
Enter the fine folks at White Rabbit Japan, and the single most adorable video camera ever created. Continue reading