So, what’s up with Yo?

Storytelling for Success

Have you heard about Yo? It’s an app. That lets you say “yo.”

No, really. It got seven figures worth of backing, and that’s all it does. That’s it. Or rather, that was it. Yo has been given an overhaul (a yo-verhaul?) that makes it less single-purpose. Users can now send hashtags and include URLs in their messages, expanding the app’s functionality by several orders of magnitude.

Which, to be honest, wasn’t hard.  Continue reading