So, I’ve been a little busy

Storytelling for Success LogoI am officially a Bad Blogging Blogger. In my defense, I got a job, got a better job, assisted with State of Search, and well…

Engagement Ring

Check out that vintage engagement bling, y’all.

However, I owe you an apology. I feel like we were about to have a moment, then I buggered off for months. So take me back, baby. Those other blogs meant nothing to me.

Besides, there’s some Big Stuff™ on the way.

So, this will totally be unbiased, right?

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Look, I love Coke. I used to cram my dorm room mini-fridge with the 12-packs, and hoarded those precious, precious buy-one-get-one-free coupons like Smaug hoarded gold. I mean, me ‘n Coca-Cola go way, way back.

But I haven’t been drinking as much of it lately. Because…calories. And high-fructose corn syrup. And beer. Look, you live in the same town as Cobra Brewing and try not to enjoy that deliciousness, ok?

Turns out, I’m not alone in cutting back on the soda. In the U.S., consumption is down for the tenth straight year, with more folks drinking water, even sugary water-type beverages, than diet pop.

But hey! No worries! Sure, we’ve all been told both diet and exercise contribute to health and well-being, but there are some researchers out there saying that what you eat and drink really isn’t that big a deal!   Continue reading

So, let’s talk about video

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Well, cats and kittens, I’ve had video on the brain for a while. It started with the tiny camera of tininess. The Japanese-only instructions are slowing me down, can’t lie, but I have figured out how to shoot stills. (They’re gorgeous, but they don’t move.)

DFWSEM’s speaker for May 13 is a factor, too. You haven’t heard? Casey Henry. Wistia wiz. Video marketing guy. He’ll be presenting on how to use video to up your marketing mojo.

And of course there were the roughly 197268345716234 articles about 2015 being the Year of Video in Marketing. Hey, they weren’t wrong. We got Periscope and Meerkat just this year, after all, making web streaming practical just about anywhere with WiFi. And we even got free apps to shoot and quick-edit right from your phone.   Continue reading

So, I have a new hero. And so should you.

 

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If you’ve been playing along at home, you know that lateral thinking is sort of my thing. Why? Dozens of reasons. Because it leads to creative solutions. Because mental play strengthens thinking skills. Because it can introduce new life into existing narratives…

Because sometimes, it’s hilarious.

Don’t believe me? I have a wonderful new example. Let us go then, you and I, when the evening is spread out against the sky, to the fine and ancient city of Manchester in the northwest of England.

But first, a quick heads up. This story is slightly off-color. And deeply immature. Which is exactly why it made me laugh.   Continue reading

So, here’s Thought Experiment #12

Time for a Thought Experiment

There’s always time for lateral thinking.

In previous Thought Experiments, I’ve asked you about everything from coffee to evil. But as a card-carrying nerd (No, really — I have a S.H.I.E.L.D Agent ID I got from the Marvel Experience, and if that isn’t a nerd card I don’t know what is), I think it’s time we got down to the good stuff.

Comic books.

Oh, comics. How I love you. From the goofiness of the Golden Age to the grittier-than-thou late 80s and 90s, that four-color art form warms my heart. Cliche monthly titles or sprawling graphic novels that challenge the form. Sophisticated storytelling like Neil Gaiman’s epic Sandman. Insightful coming-of-age work like Ted Naifeh’s Courtney Crumrin. Inspiring brilliance like Kelly Sue DeConnick’s Captain Marvel. And I can’t forget artists and inkers…

I’m going to stop before I start babbling.

Comics are having a serious pop culture moment, and they owe a lot of that success to the idea of the superhero. There are all sorts of other stories, of course, but when we think of comic books, we think of fluttering capes and quips made under pressure and feats of superhuman coolness.

So here’s the experiment: If your brand was a superhero, who would s/he be? What sort of costume, powers, and backstory would set him or her apart from the others? Maybe your brand is a driven anti-hero detective. Or a conflicted beacon of righteousness. Or a compassionate, regal visitor to the world of men.

Why would I ask this?

Because you, buddy, ought to be thinking about what makes your brand unique.

Go ahead. Give it a think. See what you get.

So, does your biz have a social media policy?

 

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Even though we now shop online, bank online, and even find our spouses online, there are still folks out there meeting news of vicious social media attacks with, “It’s just the internet. Grow a thicker skin.”

But let an employee be candid about work disappointments online, and some of those same folks are ready to grab the torches and pitchforks.

We can’t have it both ways. But you know what we can have? Solid social media policies.

And your company needs one.

Need proof? Let’s look at a couple of problems you might encounter, starting with a case that’s been in the news recently.

Y’all have heard of Curt Schilling, I’d imagine. If not, here’s a recap. Let me warn you, though, it ain’t pretty. I usually keep it light around here. The issue I’m about to address is anything but.  Continue reading

So, what do Andy Beal and Wil Wheaton have in common?

 

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The folks at DFWSEM, who are professional but refreshingly un-phony, have a meeting the second Wednesday of each month. And said meetings aren’t just fluff and filler. They bring in some heavy hitters to speak on a wide range of online marketing and social media topics, cats like Bill Hartzer and Roger Dooley and Dallas Search Engine Academy superheroine Beth Kahlich.

Last week, they snagged Andy Beal, who’s more entertaining than a dachshund in a cardigan, to speak on what not to do online under any circumstances and then how to fix it when you do it anyway.

I blogged about it for Argent Media over at the [Ag] Search Blog, but here at Stately Studer Manor, I wanted to concentrate on one point he made. One, because it neatly dovetails with my personal philosophy of Don’t Be Creepy. Also because it was a profoundly weird story. And because sometimes, hey, we all need to be reminded of certain rules. A particular rule often called Wheaton’s Law in the nerdier sectors of the intarwebz. Y’know, Wil Wheaton? Ensign Crusher of the Enterprise? Nemesis of Sheldon Cooper? Yep, he’s got a Law. Which is this: Continue reading