Look, I love Coke. I used to cram my dorm room mini-fridge with the 12-packs, and hoarded those precious, precious buy-one-get-one-free coupons like Smaug hoarded gold. I mean, me ‘n Coca-Cola go way, way back.
But I haven’t been drinking as much of it lately. Because…calories. And high-fructose corn syrup. And beer. Look, you live in the same town as Cobra Brewing and try not to enjoy that deliciousness, ok?
Turns out, I’m not alone in cutting back on the soda. In the U.S., consumption is down for the tenth straight year, with more folks drinking water, even sugary water-type beverages, than diet pop.
But hey! No worries! Sure, we’ve all been told both diet and exercise contribute to health and well-being, but there are some researchers out there saying that what you eat and drink really isn’t that big a deal! Continue reading
Posted in Cautionary Tales, marketing
Tagged advertising, branding, Cobra Brewing, Coca-Cola, content marketing, creepy, Editrix_Steph, marketing, oh dear, Stephanie Studer, the truth is out there
Well, cats and kittens, I’ve had video on the brain for a while. It started with the tiny camera of tininess. The Japanese-only instructions are slowing me down, can’t lie, but I have figured out how to shoot stills. (They’re gorgeous, but they don’t move.)
DFWSEM’s speaker for May 13 is a factor, too. You haven’t heard? Casey Henry. Wistia wiz. Video marketing guy. He’ll be presenting on how to use video to up your marketing mojo.
And of course there were the roughly 197268345716234 articles about 2015 being the Year of Video in Marketing. Hey, they weren’t wrong. We got Periscope and Meerkat just this year, after all, making web streaming practical just about anywhere with WiFi. And we even got free apps to shoot and quick-edit right from your phone. Continue reading
Posted in marketing
Tagged branding, content marketing, DFWSEM, Editrix_Steph, I find Jason Schwartzman almost unbearably attractive, marketing, Meerkat, Periscope, Prada, Stephanie Studer, storytelling, video, video marketing, Wes Anderson
My hiatus is about to come to an end. But before I return to serious social media-ing and bloggonating (Blogg O’Nating, by the way, is the worst leprechaun name ever), I thought I’d muse at you a little. Inspired by NASA.
Because seriously, this is beyond fantastic.
“But Steph,” you protest. “What does that disarmingly catchy parody have to do with my business? I’m not an astronaut!” You don’t have to be. You have content for days. Just gotta use what you’ve got. Continue reading
Here at stately Studer Manor, we dig conflict. Not in the sense that we like arguing about who exactly forgot to put the soap in the dishwasher, Someone Who Shall Remain Nameless, but in the literary sense. Without conflict? No narrative. Without narrative? No story. Just…stuff happening.
Having discussed the other three of the four main classical Western narrative conflicts — protagonist vs. society , protagonist vs. antagonist , and protagonist vs. self — it’s time to tackle:
Protagonist vs. Nature, ie: Captain Ahab Overly Invested In His Job And Hung Up On A Whale Which Is Totally Normal And Not At All Weird, Dude, But No I Don’t Want Your Number, Into The Wild, The Old Man And The Sea, Me Just Trying To BBQ Out Here Where Do All These Mosquitoes Even Come From? Continue reading