I keep an eye on clever things people do to market their products or businesses. And because not everyone is clever, or indeed smart enough to dress themselves without diagrams or YouTube tutorials, I sometimes see the unclever things people do to market their products or businesses.
Here’s a winner, y’all.
Call it “You Did What? A Saga Wherein Food and Customer Service Collide and Nobody Wins (But Someone Could Have Caught a Case), or Please Never Do This Ever in This or Any Other Universe.”
Look, I love Coke. I used to cram my dorm room mini-fridge with the 12-packs, and hoarded those precious, precious buy-one-get-one-free coupons like Smaug hoarded gold. I mean, me ‘n Coca-Cola go way, way back.
But I haven’t been drinking as much of it lately. Because…calories. And high-fructose corn syrup. And beer. Look, you live in the same town as Cobra Brewing and try not to enjoy that deliciousness, ok?
Turns out, I’m not alone in cutting back on the soda. In the U.S., consumption is down for the tenth straight year, with more folks drinking water, even sugary water-type beverages, than diet pop.
But hey! No worries! Sure, we’ve all been told both diet and exercise contribute to health and well-being, but there are some researchers out there saying that what you eat and drink really isn’t that big a deal! Continue reading
Posted in Cautionary Tales, marketing
Tagged advertising, branding, Cobra Brewing, Coca-Cola, content marketing, creepy, Editrix_Steph, marketing, oh dear, Stephanie Studer, the truth is out there
In my last couple of pieces, I’ve pointed out some examples of what not to do. Like, ever. Under any circumstances. There was a key and creepy difference between these two examples, though.
Both started out as honest, if incredibly short-sighted, mistakes. But one screw up was followed by a sincere apology. The other? Not so much.
It might be instructive to talk about how to say you’re sorry. Like all forms of communication, that’s storytelling. And because it deals with emotions and disappointment, it’s important that it be respectful storytelling. Continue reading
Confession time, my little chinchillas. I’m a nerd. No. I mean, I’m a nerd. A D&D playing, glasses wearing, bad-horror-movie-quoting nerd. Need proof? Here’s one of my four embarrassingly overburdened comic book shelves.
Which means, of course, I love Superman in any and all forms. Even the old TV show the Adventures of Superman, starring George Reeves. But something has always bothered me about the show.
It’s the criminals. They’re stupid. Continue reading
Posted in Uncategorized
Tagged ads, bad choices, branding, creepy, diversity, dumb, Forbes, George Reeves is cooler than you, Harvard Business School, marketing, McKinsey, multiculturalism, Seasalt and Co., storytelling, Superman
Facebook. Sweetie. Boychik. Come here. We have to have another chat. About the creepy.
You’re doing it again.
I know that you want to be all things to all people, and that now you have stockholders to earn for. And hey, new features build buzz and keep folks in the app, rather than zipping over to Yelp to find restaurants and reviews.
But you could maybe be not so stalker-y? Continue reading
Posted in Uncategorized
Tagged branding, creepy, Facebook, Facebook wants your brain, Instagram, Jeff Bridges is coming for your dreams, marketing, oh dear, opt-in is better than opt-out for engagement, privacy, The Dude abides