I keep an eye on clever things people do to market their products or businesses. And because not everyone is clever, or indeed smart enough to dress themselves without diagrams or YouTube tutorials, I sometimes see the unclever things people do to market their products or businesses.
Here’s a winner, y’all.
Call it “You Did What? A Saga Wherein Food and Customer Service Collide and Nobody Wins (But Someone Could Have Caught a Case), or Please Never Do This Ever in This or Any Other Universe.”
You know the old saying. The cobbler’s children are always barefoot. No, I don’t make shoes — but I do make content. Lots and lots of content. I’m deeply fortunate that I get to make a living as a writer, but that does mean that sometimes my own projects take a back seat. Like this blog.
But y’all, I saw this, and I was slapped upside the head with the huge, shiny halibut of inspiration.
I try to keep it light around here, y’all. Positive, upbeat, etc. But I also cover a lot of folks doing stuff that’s…what’s the phrase I’m looking for? Oh. Right. Dumb as a box of back hair.
In the spirit of switching it up and being more jubilant than judge-y, here’s what I’m into lately.
Posted in marketing, What I'm Digging Now
Tagged Brett Gajda, Buffer, Copywriters & Story Tellers Meetup, copywriting, Editrix_Steph, Jessica Johns Pool, Laura Wooten, Lindsey Perkins Wade, Nick Jaworski, Stephanie Studer, unlimited waffles, What I'm Digging Now, Where There's Smoke podcast, WIDN
Look, I love Coke. I used to cram my dorm room mini-fridge with the 12-packs, and hoarded those precious, precious buy-one-get-one-free coupons like Smaug hoarded gold. I mean, me ‘n Coca-Cola go way, way back.
But I haven’t been drinking as much of it lately. Because…calories. And high-fructose corn syrup. And beer. Look, you live in the same town as Cobra Brewing and try not to enjoy that deliciousness, ok?
Turns out, I’m not alone in cutting back on the soda. In the U.S., consumption is down for the tenth straight year, with more folks drinking water, even sugary water-type beverages, than diet pop.
But hey! No worries! Sure, we’ve all been told both diet and exercise contribute to health and well-being, but there are some researchers out there saying that what you eat and drink really isn’t that big a deal! Continue reading
Posted in Cautionary Tales, marketing
Tagged advertising, branding, Cobra Brewing, Coca-Cola, content marketing, creepy, Editrix_Steph, marketing, oh dear, Stephanie Studer, the truth is out there
With a new job and new responsibilities, I’ve been horribly remiss at blogging. I hope you can find it in your heart or other internal organs to forgive me.
As a peace offering, and to get back into the swing of things, I wanted to show you an example of lateral thinking. An example that involves power tools. Continue reading