So, who even does this?

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I keep an eye on clever things people do to market their products or businesses. And because not everyone is clever, or indeed smart enough to dress themselves without diagrams or YouTube tutorials, I sometimes see the unclever things people do to market their products or businesses.

Here’s a winner, y’all.

Call it “You Did What? A Saga Wherein Food and Customer Service Collide and Nobody Wins (But Someone Could Have Caught a Case), or Please Never Do This Ever in This or Any Other Universe.”
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So, it’s been entirely too long.

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You know the old saying. The cobbler’s children are always barefoot. No, I don’t make shoes — but I do make content. Lots and lots of content. I’m deeply fortunate that I get to make a living as a writer, but that does mean that sometimes my own projects take a back seat. Like this blog.

But y’all, I saw this, and I was slapped upside the head with the huge, shiny halibut of inspiration.
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So, I’ve been a little busy

Storytelling for Success LogoI am officially a Bad Blogging Blogger. In my defense, I got a job, got a better job, assisted with State of Search, and well…

Engagement Ring

Check out that vintage engagement bling, y’all.

However, I owe you an apology. I feel like we were about to have a moment, then I buggered off for months. So take me back, baby. Those other blogs meant nothing to me.

Besides, there’s some Big Stuff™ on the way.

So, this will totally be unbiased, right?

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Look, I love Coke. I used to cram my dorm room mini-fridge with the 12-packs, and hoarded those precious, precious buy-one-get-one-free coupons like Smaug hoarded gold. I mean, me ‘n Coca-Cola go way, way back.

But I haven’t been drinking as much of it lately. Because…calories. And high-fructose corn syrup. And beer. Look, you live in the same town as Cobra Brewing and try not to enjoy that deliciousness, ok?

Turns out, I’m not alone in cutting back on the soda. In the U.S., consumption is down for the tenth straight year, with more folks drinking water, even sugary water-type beverages, than diet pop.

But hey! No worries! Sure, we’ve all been told both diet and exercise contribute to health and well-being, but there are some researchers out there saying that what you eat and drink really isn’t that big a deal!   Continue reading

So, let’s talk about video

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Well, cats and kittens, I’ve had video on the brain for a while. It started with the tiny camera of tininess. The Japanese-only instructions are slowing me down, can’t lie, but I have figured out how to shoot stills. (They’re gorgeous, but they don’t move.)

DFWSEM’s speaker for May 13 is a factor, too. You haven’t heard? Casey Henry. Wistia wiz. Video marketing guy. He’ll be presenting on how to use video to up your marketing mojo.

And of course there were the roughly 197268345716234 articles about 2015 being the Year of Video in Marketing. Hey, they weren’t wrong. We got Periscope and Meerkat just this year, after all, making web streaming practical just about anywhere with WiFi. And we even got free apps to shoot and quick-edit right from your phone.   Continue reading

So, I have a new hero. And so should you.

 

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If you’ve been playing along at home, you know that lateral thinking is sort of my thing. Why? Dozens of reasons. Because it leads to creative solutions. Because mental play strengthens thinking skills. Because it can introduce new life into existing narratives…

Because sometimes, it’s hilarious.

Don’t believe me? I have a wonderful new example. Let us go then, you and I, when the evening is spread out against the sky, to the fine and ancient city of Manchester in the northwest of England.

But first, a quick heads up. This story is slightly off-color. And deeply immature. Which is exactly why it made me laugh.   Continue reading