Well, cats and kittens, I’ve had video on the brain for a while. It started with the tiny camera of tininess. The Japanese-only instructions are slowing me down, can’t lie, but I have figured out how to shoot stills. (They’re gorgeous, but they don’t move.)
DFWSEM’s speaker for May 13 is a factor, too. You haven’t heard? Casey Henry. Wistia wiz. Video marketing guy. He’ll be presenting on how to use video to up your marketing mojo.
And of course there were the roughly 197268345716234 articles about 2015 being the Year of Video in Marketing. Hey, they weren’t wrong. We got Periscope and Meerkat just this year, after all, making web streaming practical just about anywhere with WiFi. And we even got free apps to shoot and quick-edit right from your phone. Continue reading
If you’ve been playing along at home, you know that lateral thinking is sort of my thing. Why? Dozens of reasons. Because it leads to creative solutions. Because mental play strengthens thinking skills. Because it can introduce new life into existing narratives…
Because sometimes, it’s hilarious.
Don’t believe me? I have a wonderful new example. Let us go then, you and I, when the evening is spread out against the sky, to the fine and ancient city of Manchester in the northwest of England.
But first, a quick heads up. This story is slightly off-color. And deeply immature. Which is exactly why it made me laugh. Continue reading
Look, I love me some Google. I use Gmail. I think G+ is superior to Facebook. Google Maps has saved my bacon more times than I can count given that the roads in DFW seem to exist in a state best described as “a non-Euclidian construction nightmare that would terrify Clive Barker.”
But Google? Darlin’? Sweetie-cakes? You suck at transparency. Continue reading
There’s always time for lateral thinking.
In previous Thought Experiments, I’ve asked you about everything from coffee to evil. But as a card-carrying nerd (No, really — I have a S.H.I.E.L.D Agent ID I got from the Marvel Experience, and if that isn’t a nerd card I don’t know what is), I think it’s time we got down to the good stuff.
Oh, comics. How I love you. From the goofiness of the Golden Age to the grittier-than-thou late 80s and 90s, that four-color art form warms my heart. Cliche monthly titles or sprawling graphic novels that challenge the form. Sophisticated storytelling like Neil Gaiman’s epic Sandman. Insightful coming-of-age work like Ted Naifeh’s Courtney Crumrin. Inspiring brilliance like Kelly Sue DeConnick’s Captain Marvel. And I can’t forget artists and inkers…
I’m going to stop before I start babbling.
Comics are having a serious pop culture moment, and they owe a lot of that success to the idea of the superhero. There are all sorts of other stories, of course, but when we think of comic books, we think of fluttering capes and quips made under pressure and feats of superhuman coolness.
So here’s the experiment: If your brand was a superhero, who would s/he be? What sort of costume, powers, and backstory would set him or her apart from the others? Maybe your brand is a driven anti-hero detective. Or a conflicted beacon of righteousness. Or a compassionate, regal visitor to the world of men.
Why would I ask this?
Because you, buddy, ought to be thinking about what makes your brand unique.
Go ahead. Give it a think. See what you get.
The folks at DFWSEM, who are professional but refreshingly un-phony, have a meeting the second Wednesday of each month. And said meetings aren’t just fluff and filler. They bring in some heavy hitters to speak on a wide range of online marketing and social media topics, cats like Bill Hartzer and Roger Dooley and Dallas Search Engine Academy superheroine Beth Kahlich.
Last week, they snagged Andy Beal, who’s more entertaining than a dachshund in a cardigan, to speak on what not to do online under any circumstances and then how to fix it when you do it anyway.
I blogged about it for Argent Media over at the [Ag] Search Blog, but here at Stately Studer Manor, I wanted to concentrate on one point he made. One, because it neatly dovetails with my personal philosophy of Don’t Be Creepy. Also because it was a profoundly weird story. And because sometimes, hey, we all need to be reminded of certain rules. A particular rule often called Wheaton’s Law in the nerdier sectors of the intarwebz. Y’know, Wil Wheaton? Ensign Crusher of the Enterprise? Nemesis of Sheldon Cooper? Yep, he’s got a Law. Which is this: Continue reading
As anyone who’s ever seen me try to decorate a cake will tell you, I am not a graphic designer. At all. And if you’re wearing a lot of hats in your small- or medium-sized biz, I’m guessing you’re not a designer either (unless you run a design firm, in which case you don’t need this post). But not being a graphic guru is bad news for both of us, buddy, and I’ll tell you why.
Gmail grid view.
Now, I’m not saying that those three words should cause you a bowelquake of panic. But I am saying you should check it out. Continue reading
Confession time, my little chinchillas. I’m a nerd. No. I mean, I’m a nerd. A D&D playing, glasses wearing, bad-horror-movie-quoting nerd. Need proof? Here’s one of my four embarrassingly overburdened comic book shelves.
Which means, of course, I love Superman in any and all forms. Even the old TV show the Adventures of Superman, starring George Reeves. But something has always bothered me about the show.
It’s the criminals. They’re stupid. Continue reading
If you’ve been keeping an eye on all things marketing, you’ve probably seen mention of a crematorium owner in St. Louis who made a…uh…let’s go with confusing choice in their recent ad campaign.
They went full meme. But that wasn’t the problem. Continue reading
Facebook. Sweetie. Boychik. Come here. We have to have another chat. About the creepy.
You’re doing it again.
I know that you want to be all things to all people, and that now you have stockholders to earn for. And hey, new features build buzz and keep folks in the app, rather than zipping over to Yelp to find restaurants and reviews.
But you could maybe be not so stalker-y? Continue reading
There’s always time for lateral thinking.
You don’t have to be Lamont Cranston, who knows what evil lurks in the hearts of men, in order to see if something’s wrong at work. If you have a business, or run a department, or supervise anyone or anything at all, you know that one of your responsibilities is to shore up the weak and make best use of the strong. That could mean people. That could mean processes. That could even mean weird directives handed down from the home office/upper levels that make no real-world sense. So here’s my question to you. Do you know what the weak parts are?
In other words, if you were the bad guy, all nefarious and mustache-twirling, how would your take down your own biz?
Maybe you’d approach a dissatisfied employee who’s vital but feels under appreciated and has been more negative than usual recently. Maybe you’d exploit a manufacturing inefficiency. Maybe you’d develop a social media strategy for your competing company that whupped the pants off what you’re currently rocking.
What’s really important is that you take stock. New year, new start, right? Like Peter Drucker said, “There is nothing so useless as doing efficiently that which should not be done at all.”
Why would I ask this?
Because as you let your inner evil genius out to play, it ought to occur to you, buddy, “Hey, now I know what parts of my sky-writing firm/jelly bean factory/envelope licking service need to be fixed!”
Go on. Take a look around. See what you find.