Look, I love Coke. I used to cram my dorm room mini-fridge with the 12-packs, and hoarded those precious, precious buy-one-get-one-free coupons like Smaug hoarded gold. I mean, me ‘n Coca-Cola go way, way back.
But I haven’t been drinking as much of it lately. Because…calories. And high-fructose corn syrup. And beer. Look, you live in the same town as Cobra Brewing and try not to enjoy that deliciousness, ok?
Turns out, I’m not alone in cutting back on the soda. In the U.S., consumption is down for the tenth straight year, with more folks drinking water, even sugary water-type beverages, than diet pop.
But hey! No worries! Sure, we’ve all been told both diet and exercise contribute to health and well-being, but there are some researchers out there saying that what you eat and drink really isn’t that big a deal! Continue reading
Look, I love me some Google. I use Gmail. I think G+ is superior to Facebook. Google Maps has saved my bacon more times than I can count given that the roads in DFW seem to exist in a state best described as “a non-Euclidian construction nightmare that would terrify Clive Barker.”
But Google? Darlin’? Sweetie-cakes? You suck at transparency. Continue reading
The folks at DFWSEM, who are professional but refreshingly un-phony, have a meeting the second Wednesday of each month. And said meetings aren’t just fluff and filler. They bring in some heavy hitters to speak on a wide range of online marketing and social media topics, cats like Bill Hartzer and Roger Dooley and Dallas Search Engine Academy superheroine Beth Kahlich.
Last week, they snagged Andy Beal, who’s more entertaining than a dachshund in a cardigan, to speak on what not to do online under any circumstances and then how to fix it when you do it anyway.
I blogged about it for Argent Media over at the [Ag] Search Blog, but here at Stately Studer Manor, I wanted to concentrate on one point he made. One, because it neatly dovetails with my personal philosophy of Don’t Be Creepy. Also because it was a profoundly weird story. And because sometimes, hey, we all need to be reminded of certain rules. A particular rule often called Wheaton’s Law in the nerdier sectors of the intarwebz. Y’know, Wil Wheaton? Ensign Crusher of the Enterprise? Nemesis of Sheldon Cooper? Yep, he’s got a Law. Which is this: Continue reading
If you’ve been keeping an eye on all things marketing, you’ve probably seen mention of a crematorium owner in St. Louis who made a…uh…let’s go with confusing choice in their recent ad campaign.
They went full meme. But that wasn’t the problem. Continue reading
Facebook. Sweetie. Boychik. Come here. We have to have another chat. About the creepy.
You’re doing it again.
I know that you want to be all things to all people, and that now you have stockholders to earn for. And hey, new features build buzz and keep folks in the app, rather than zipping over to Yelp to find restaurants and reviews.
But you could maybe be not so stalker-y? Continue reading
I don’t usually blog two days in a row, but for poor Comcast, I’ve made an exception.
Slip on over to Fast Company and read about the most terrible bit of storytelling since Spiderman 3 hit us with that dance sequence.
When someone wants to cancel a contract or service, yes, by all means, ask if there’s anything you can do to help change their mind.
Once. Not for twenty minutes.
This is a serious case of narrative fail. Customer service reps have to be able to understand the customer’s desires, interpret mood and motivation. They have to tell the right story in response. Social intelligence, just as we discussed before.
I’m inclined to think this will go viral, especially since the recording is so easily shared via Soundcloud. But if nothing else, said recording certainly is instructive.