Look, I love Coke. I used to cram my dorm room mini-fridge with the 12-packs, and hoarded those precious, precious buy-one-get-one-free coupons like Smaug hoarded gold. I mean, me ‘n Coca-Cola go way, way back.
But I haven’t been drinking as much of it lately. Because…calories. And high-fructose corn syrup. And beer. Look, you live in the same town as Cobra Brewing and try not to enjoy that deliciousness, ok?
Turns out, I’m not alone in cutting back on the soda. In the U.S., consumption is down for the tenth straight year, with more folks drinking water, even sugary water-type beverages, than diet pop.
But hey! No worries! Sure, we’ve all been told both diet and exercise contribute to health and well-being, but there are some researchers out there saying that what you eat and drink really isn’t that big a deal! Continue reading
Posted in Cautionary Tales, marketing
Tagged advertising, branding, Cobra Brewing, Coca-Cola, content marketing, creepy, Editrix_Steph, marketing, oh dear, Stephanie Studer, the truth is out there
If you’ve been keeping an eye on all things marketing, you’ve probably seen mention of a crematorium owner in St. Louis who made a…uh…let’s go with confusing choice in their recent ad campaign.
They went full meme. But that wasn’t the problem. Continue reading
Facebook. Sweetie. Boychik. Come here. We have to have another chat. About the creepy.
You’re doing it again.
I know that you want to be all things to all people, and that now you have stockholders to earn for. And hey, new features build buzz and keep folks in the app, rather than zipping over to Yelp to find restaurants and reviews.
But you could maybe be not so stalker-y? Continue reading
Posted in Uncategorized
Tagged branding, creepy, Facebook, Facebook wants your brain, Instagram, Jeff Bridges is coming for your dreams, marketing, oh dear, opt-in is better than opt-out for engagement, privacy, The Dude abides
I don’t usually blog two days in a row, but for poor Comcast, I’ve made an exception.
Slip on over to Fast Company and read about the most terrible bit of storytelling since Spiderman 3 hit us with that dance sequence.
When someone wants to cancel a contract or service, yes, by all means, ask if there’s anything you can do to help change their mind.
Once. Not for twenty minutes.
This is a serious case of narrative fail. Customer service reps have to be able to understand the customer’s desires, interpret mood and motivation. They have to tell the right story in response. Social intelligence, just as we discussed before.
I’m inclined to think this will go viral, especially since the recording is so easily shared via Soundcloud. But if nothing else, said recording certainly is instructive.