storytelling

So, here’s Thought Experiment #1

/ Editrix Steph / Leave a comment
Time for a Thought Experiment

There’s always time for lateral thinking.

What does advertising look on Mr. Spock’s home planet, Vulcan? A whole culture that values honesty and emotional control…

“We are not the best product on the market, but we are the best at this price point. If you have more to spend please purchase [Item X] by our competitor [Company Y]. Otherwise, consider us for your needs. Thank you for your time.”

Why would I ask this?

Because you, buddy, ought to be honest with your customers.

Mull it over. G’head. See what you come up with.

So what’s this all about, then?

/ Editrix Steph / Leave a comment

Storytelling for Success

I’ve always been fascinated with stories. I read and wrote obsessively in elementary school, continued in high school, and ended up with an English degree despite starting down the path of political science. Then I worked in bookstore after bookstore after bookstore. It’s no exaggeration to say my life has been about stories.

But you know what? So has yours.

There are other animals that feel affection. There are other animals with opposable thumbs. There are even other animals that use tools. But as far as we know, only humans tell stories. Whether we’re catching up over the weekend or telling coworkers about a speeding ticket on Monday morning, we all tell stories.

This blog will articulate my philosophy on how to use that storytelling impulse for marketing that isn’t creepy, soulless or fake. And maybe you can use that impulse to kick some ass.