I’ve always been fascinated with stories. I read and wrote obsessively in elementary school, continued in high school, and ended up with an English degree despite starting down the path of political science. Then I worked in bookstore after bookstore after bookstore. It’s no exaggeration to say my life has been about stories.

But you know what? So has yours.

There are other animals that feel affection. There are other animals with opposable thumbs. There are even other animals that use tools. But as far as we know, only humans tell stories. Whether we’re catching up over the weekend or telling coworkers about a speeding ticket on Monday morning, we all tell stories.

This blog will articulate my philosophy on how to use that storytelling impulse for marketing that isn’t creepy, soulless or fake. And maybe you can use that impulse to kick some ass.