So, here’s Thought Experiment #3

Time for a Thought Experiment

There’s always time for lateral thinking.

How would you write a bit of social media copy to promote your brand that doesn’t mention it by name? AND doesn’t mention your industry?

As an example, let’s consider something near and dear to my heart: Coffee. Folgers is a popular brand, so we’ll run with that. How about a tweet? Keep it short and sweet, well shy of the 140 characters the platform allows so that there’s room for people to retweet with their own handle intact.

“You have grown-up things to do. We can help.”

“You need to be awake anyway. How about something delicious?”

“We can’t make Monday go away. But we can make it less Mondayish.”

Why would I ask this?

Because you, buddy, should start thinking about the experience you’re selling.

Consider it. See what shakes out.

So, here’s Thought Experiment #2

Time for a Thought Experiment

There’s always time for lateral thinking.

Who would you cast as the lead character for some of the businesses and brands you’ll encounter today? Who is the name above the title on the movie poster?

For example: If I were casting Tiffany & Co., I’d chose Helen Mirren. Classy, established, effortlessly elegant, strong positive associations…sounds like a natural fit.

What about your phone company? The sandwich shop you like near work? The extermination company who’s van you’re stuck behind in traffic? Maybe you’ve got a Tom Hiddleston pet grooming place nearby, or a Jet Li plumbing biz. Could be that Octavia Spencer would be the perfect fit for the salon that cuts your hair.

Why would I ask this?

Because you, buddy, should start thinking about the character that is your brand.

Think about it. See what pops into your head.

So, here’s Thought Experiment #1

Time for a Thought Experiment

There’s always time for lateral thinking.

What does advertising look on Mr. Spock’s home planet, Vulcan? A whole culture that values honesty and emotional control…

“We are not the best product on the market, but we are the best at this price point. If you have more to spend please purchase [Item X] by our competitor [Company Y]. Otherwise, consider us for your needs. Thank you for your time.”

Why would I ask this?

Because you, buddy, ought to be honest with your customers.

Mull it over. G’head. See what you come up with.