Y’know what I dig? Museums. You know what else I dig? Nerdery. What, that’s a word. Look, English is a living language. Let’s move on.

I recently checked out the National Videogame Museum in Frisco, TX, and it was more fun than unlimited waffles. Aside from the lack of shooting game Area 51 in the arcade, it was practically flawless.

But the icing on the cake was a piece of print collateral so nerdily and perfectly suited to this museum’s audience I can overlook the rough copy. Behold!

Look at this. Just look at it. A thing of beauty.

This is a quote from 1986’s The Legend of Zelda, a game that helped pave the way for role-playing games from Final Fantasy to online juggernauts like World of Warcraft. That phrase has been used in memes and article titles and podcasts — it’s both recognizable and an inside joke, chosen to reflect both the older exhibits and current internet culture.

Genius. They know their niche.

Do you know yours?