There’s always time for lateral thinking.

Last time we experimented thoughtfully, I let you in on the secret method behind my madness for these challenges — lateral thinking. Since then, I’ve been thinking about thinking, in a recursive kinda way. I’ve decided there’s a Patron Saint of Lateral Thinking. And he’s got a mullet.

Yes, ladies and gentlebeings, I’m talking about Agent Angus MacGyver. (Didn’t know he had a first name, didja? Well he did, and it was Scottish. And awesome.)

So here’s your Saint MacGyver Challenge.

Look around you right this instant. At your desk or on your phone or when and where ever you’re reading this. What’s in sight? Paper clips? Coffee stirrers? The answer to the mystery of the Mary Celeste? Whatever you see is all that you have for this experiment.

Now. Construct something. Even just an image or a logo or a still life. But here’s the catch. That something has to represent your brand.

Bonus points if it blows up. Because MacGyver.

Why would I ask this?

Because you, buddy, should be flexing those lateral thinking muscles.

Go on. Get cracking. Make Mac proud.